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Increasing percentage of customers contemporarily asked in terms of what are their most influential dreams they would like to fulfill as rapidly as possible, say that they would like to become successful as owners of their own enterprises. It is implied by the fact that similar possibility would offer them a chance to become independent from our superiors, we in most cases think to be one of the most systematically mentioned reasons why we would like to leave our job.

Despite the fact that more and more people are talking about participatory style of management, which would also involve miscellaneous people in the decisions done by managers, in similar situation we should not forget that in the topic of services it still is only a myth. It is implied by the fact that the theory considerably differs from the practice and, thus, a lot of people find themselves not enough appreciated at their work. Consequently, owing to a pretty dynamic progress that might be observed in the area of services, we are recommended to not forget that this field offers us a lot of possibilities concerning achieving satisfaction as an owner of our own business. It is implied by the fact that compared with other spheres of economy, the role played by the above presented one is clearly becoming increasingly bigger compared with agriculture and industry. This means that if we are looking for a niche we would be able to fill, we are advised to focus on the field, which systematically generates more than 70 per cent of GDP.

To conclude, if we would like to make come true the dreams of achieving successes and have our own start-up, doing this in the sphere of services is clearly worth our attention.

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This topic then is believed to be systematically expanding, which means that it provides us very extended opportunities in the future. Thus, if we dream about finally being independent finding out what sort of non-material products people need might support us achieve this target.