From time to time situation happens, that we already have an image of a perfect product in our head. We know exactly how this should look like, what size it should be as well as what patterns this should have and so forth. Later, we try to find it in a shop. We are searching for it for a lot of days. Unluckily, every product that is pretty similar to the dreamt one, has some quality that doesn’t look good. Put differently, it is merely impossible to find the dreamt product. Even those products that are similar are still a little different in a way we don’t like them.