From time to time it happens, that we already have a vision of a perfect product in our head. We know exactly how it should look like, what size it should be as well as what patterns it should have et cetera. Afterward, we try to find this in a shop. We search for it for a lot of days. Unluckily, every product which is quite similar to the imagined one, has something that looks bad. Put differently, it is simply impossible to buy the dreamt product. Even these products which are similar are still a bit different so we don’t want to buy them.