Occassionally it happens, that we already have a vision of a perfect product in our head. We know exactly how it should look like, what size this should be and what patterns this should have and so on. Later on, we try to find this in any shop. We search for it for lots of days. Sadly, every product which is quite similar to the imagined one, has some quality that looks bad. In other words, this is merely impossible to buy the dreamt product. Even those products that are similar are still a little different in a way we don’t wanna buy them.